Is your website failing to generate the ecommerce conversion rate you need? Some websites can bring in a lot of traffic and get visitors to stay for extended periods of time on a specific page. However, this doesn’t make too much of a difference unless they‘re getting visitors to convert. Conversion rate is a Key Performance Indicators (KPI), so it’s crucial for online businesses to generate more sales and grow.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales. Hiring unqualified analysts may prove disastrous for ecommerce companies because their cliched strategies are unlikely to bring success.
Google Analytics can be mind-boggling, even if you are only managing a website of few pages. Unending features, dropdowns, and filters make the task of analyzing traffic and site metrics challenging, especially for newbies. So, you can very well imagine what entrepreneurs who launch ecommerce stores with thousands of product pages go through while working with Analytics.
You‘ve likely heard the term, but what exactly is e-commerce tracking? In short, it‘s a feature on Google Analytics that allows you to track online transactions on e-commerce websites. It provides detailed analytical data to help establish the right path to maximum ROI. E-Commerce tracking even lets you see online traffic sources to improve your conversions.