Maria Kalyadina

social media manager AT SemrushMaria is the Social Media Marketing Manager at Semrush and the host of the weekly #Semrushchat. You can always connect with her on Facebook and follow her on Twitter! Join the #SemrushChat every Wednesday at 11 am ET/ 4 pm BST!

The Art of Crafting Successful Facebook Ads #Semrushchat

Do you want to spice up your advertising game and make your ads more effective? During the most recent #Semrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.

SEO

Nov 06, 2017

Staying Up To Date With Google's Algorithm Updates #Semrushchat

Google has a very complex algorithm for serving its search results, and the algorithms change on a regular basis, which ensures that its users are offered the most relevant search results. For site owners, this means that they need to keep their eyes open for new trends and environmental changes that happen on the search landscape. See which areas you need to keep an eye on.

Industry News

Oct 02, 2017

Ultimate Guide to Online Reviews #Semrushchat

Dealing with customer reviews and feedback requires time and a solid strategy. To help you manage a successful online reputation, we invited Thomas Ballantyne, a marketer and a local SEO speaker at SMX, Pubcon, and State of Search, to our Semrush Chat.

Local SEO

Aug 28, 2017

The Ultimate Facebook Ads Audit Guide #Semrushchat

A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our Semrushchat.

Social Media

Aug 07, 2017

Semantic Search and Content Marketing #Semrushchat

Semantic search will continue to shape the way marketers build their content strategy. So, understanding the future of semantic search will allow you to optimize your articles for a specific intent and achieve success in the SERPs. See the recommendations Dido Grigorov & our #Semrushchat audience discussed last week.

SEO

Jul 24, 2017

How To Build a World-Class Content Marketing Plan #Semrushchat

During our latest Semrush Chat, we discussed the first step to a successful content marketing strategy: how to build a world-class content marketing plan with special guest, Julia McCoy. She and our audience provided some great insights all businesses should consider if the goal is to create great content.

Content Strategy

Jul 10, 2017

The Myths and Truths About Social Media #Semrushchat

We invited international marketing consultant and SEO strategist, Gabriella Sannino to debunk some of the biggest social media misconceptions that can facilitate its misuse.

Social Media

Jun 12, 2017

Authority, Impact, and the Future of Influence Marketing #Semrushchat

During our latest Semrush Chat, we had special guest, Matt Siltala, President of Avalaunch Media, a speaker, and a photographer to talk about this powerful form of marketing. Together with him and our participants, we discussed tactics for influencing others and the pros and cons of influencer marketing.

Marketing

May 08, 2017

Structured Data: Getting Into Knowledge Graphs and Position 0

Structured data is information that is added to a page’s HTML markup and helps search engines to not only crawl your website, but also to understand it better. Search engines use this information to generate rich snippets; see what we learned about this process in the Semrushchat last week.

Technical SEO

May 01, 2017

How To Align Content Marketing with the Buyer's Journey #Semrushchat

During our latest Semrush Chat, we discussed how to align your content marketing strategy with the buyer’s journey with special guest, Mike Allton. With the help of our guest and attendees, we came up with some great ideas on how to plan your strategies to attract and convert more customers on your website.

SEO

Apr 17, 2017

Answers to Your Top Questions About Redirects #Semrushchat

URL redirection is a way to move your website visitors to a different webpage than the one they originally requested. It usually happens when the page requested is unavailable. Redirection is a very important step to make sure that your visitors get sent to the right place.

SEO

Apr 04, 2017

Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat

Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective.

SEO

Mar 20, 2017