Get Your Content a Standing Ovation

Discover this year's content marketing trends, gain insights from marketers worldwide, and discover how top performing content works in key industries.

200K: tweets analyzed
500K: blog posts inspected
1.5K: marketers surveyed
500K: content topics examined

Everything You Need to Succeed
in Content Marketing

Thousands of data points, interviews with industry experts, trends in benchmarking, best practices, and emerging tendencies—all in one global report

Content Marketing Trends

Explore the most popular content marketing topics, hashtags, questions, and search queries, and learn from 9 industry thought leaders.

Content Marketing Survey

Discover insights from 1.5K marketers worldwide sharing their approach to content marketing: what works, what doesn’t, and what are the plans for 2022.

Anatomy of Performing Content

Check out our research and learn what factors influenced the organic visibility and engagement of thousands of articles from our database.

Content Optimization in 2022

Find out which content optimization techniques are most important to improve rankings and engagement, based on our data.

Some of the Key
Findings

78%: of companies that succeeded in content in 2021 had a documented content marketing strategy
65%: of companies that succeeded in content in 2021 conduct content audits more than twice a year
47%: of companies plan to grow their content teams in 2022
78%: of high-scoring texts have a consistent tone of voice
3x: more organic traffic comes from "Guide" articles
1.5x: more organic traffic comes from “How To” articles

Methodology

The State of Content Marketing 2022 Report is powered by Semrush—a multi-award-winning online suite of 55+ tools for SEO, advertising, content marketing, social media, competitive research, and other tools for digital marketing.

The following tools were used for data collection and analytical solutions:

Content Marketing Platform

A unique set of tools covering the whole content marketing workflow: from ideation and creation to performance measurement

Keyword Magic Tool

An easy-to-use keyword research tool that provides all the data needed for an effective SEO or PPC campaign

Traffic Analytics

A powerful solution to reveal any website’s traffic data across all channels: where it comes from and how engaged the visitors are

Grow Your Business
with Content Marketing in 2022

Get a full picture of 2021 content marketing outcomes
as well as recommendations for 2022

Everything You Need to Succeed in Content Marketing