Content

Content marketing is a crucial part of any digital strategy. Get expert advice on performing content audits, choosing what type of content to produce, and promoting content so that it delivers.

Content StrategyContent CreationContent Types

Content

15 min read

Building High-Performing Content Pillars: Your Ultimate GuideExplore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.

Margarita LoktionovaMay 13, 2022

Content

22 min read

Top Trending Topics: What People Talk About OnlineLooking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.

Margarita LoktionovaMay 04, 2022

Content

9 min read

12 Great Reasons to Use Semrush to Supercharge Your Content MarketingSo what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Ilyas TekerFeb 21, 2022

Content

8 min read

3 Types of Pillar Page (and How They Help With Ranking)Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.

Connor LaheyFeb 18, 2022

Content

14 min read

The Definitive Guide to Brand Storytelling (+ Free Template)

How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.

Margarita LoktionovaNov 12, 2021

Content

10 min read

How to Create Website Content from A to Z

Want a custom, comprehensive content plan? Get started with the Semrush tool suite.

Erika VaragouliOct 29, 2021

Content

6 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.

Anna KocheguraOct 27, 2021

Content

14 min read

The Complete Guide to Content Mapping (+ Template)

How to make sure your content is seen by the right people, at the right time, and in the right way? And how to ensure it triggers the intended action? Discover this essential guide to content mapping to find out! (Includes a free template kit)

Margarita LoktionovaOct 19, 2021

Content

5 min read

What Is Clickbait & Does It Actually Work?

Clickbait can be used to drive page views and clicks but at a great cost to your SEO strategy. Here‘s how it works.

Michelle OfiweOct 15, 2021

Content

3 min read

How an Agency Helped a Bakery Choose an Impactful Blog Theme

So far in our SEO Reality Show, we’ve shared how an international SEO agency helped Edelweiss bakery determine topics for its blog and develop a content plan. In this episode, we’ll share how the agency helped Edelweiss choose an impacftlu blog theme.

Anna KocheguraOct 14, 2021