21 min read
Brand Visibility—What Is It? How Can I Increase It?Knowing how to measure and improve brand visibility is vital to making sure your brand is seen. Here‘s how to get started.
Alex BirkettAug 09, 2022
Competitor Research
Competitor research is an important part of creating your overall strategy. Read some of our blog posts about how to do competitive research.
14 min read
The Ultimate Guide to a Competitive Content Analysis (+ Template)Explore how to do a competitive content analysis step-by-step. Find out how to use it to identify your own content strengths and areas for improvement.
Margarita LoktionovaMay 25, 2022
7 min read
How to Gain Competitive Insights on Social Media for FreeLearn how to gain valuable insights into your social media competition without spending a single cent.
Vladyslav OpryshkoMar 15, 2022
13 min read
How to Do a Competitor Analysis (Including Template)Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
Shelley WalshFeb 07, 2022
11 min read
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.Kevin GibbonsDec 17, 2021
11 min read
How to Create a Competitive Matrix
A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.Erika VaragouliNov 17, 2021
8 min read
How to Use the Semrush Audience Insights for Your Marketing Campaigns
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.Natalia ZhukovaNov 12, 2021
5 min read
Understanding Porter's Five Forces Model (How to Use It + Template)
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.Natalia ZhukovaJun 22, 2021
9 min read
How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush
Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.Natalia ZhukovaMar 12, 2021
7 min read
How to Uncover Your Competitors’ Ad Strategies with Semrush Display Advertising
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and Semrush’s Display Advertising report as the main data source.Julia OlennikovaNov 16, 2018