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Ross Tavendale

managing director AT Type A MediaRoss is the Managing Director at Type A Media, an independent search agency that work with FTSE250 companies and mid-sized brands to help them find the optimal way to talk to more people online. When not obsessing over his clients rankings, he hosts the Canonical Chronicle, a weekly web show watched by 100k people every month. If you want to ask him a direct question you can find him @rtavs on Twitter.
How to Write an Effective Brief

Weekly Wisdom with Ross Tavendale: How To Write an Effective Brief

As an SEO, writing a brief for your copywriter can be quite challenging. You get so deep in the keywords and the tech that they may not make a lot of sense for the writer. In this video, I am going to show you how to write a brief to avoid your copy sounding completely incomprehensible.
Jan 28, 2020
How to Build an SEO Strategy

Weekly Wisdom with Ross Tavendale: How to Build an SEO Strategy

In this video, we are going to look at how to actually build an SEO strategy. To do that, we need to look at the main pillars of SEO, which are: Technical, On-page, and Off-page. From here, inside of each of the pillars, we have to categorize them based on themes that apply to the research and evaluation stages that we have already done.
Dec 10, 2019
Site Speed Audit

Weekly Wisdom with Ross Tavendale: Site Speed Audit

Recently, Google added a bunch of page speed insights into the Search Console. Today I will show you how to use your Chrome browser to run a Lighthouse audit, but also dig into a bunch of things you can do in the site‘s code itself to speed things up.
Nov 19, 2019
KPIs and Measuring SEO Performance

Weekly Wisdom with Ross Tavendale: KPIs and Measuring SEO Performance

Learn How Type A Media deals with KPI structures with clients. Their strategy can help you show businesses and clients what really matters and how to get the results they need. Ross breaks down Conversational, Informational, and Transactional KPIs and what you need to know about each of them; check it out.
Nov 05, 2019