13 min read
Content Writing for Hotels: How to Tell Your StoryLearn how to create engaging content for your hotel‘s website with our in-depth guide, and get inspired with some real-life examples.
Sion PhillpottMay 25, 2021
by Industry
From B2B companies to non-profit organizations, there are different ways to tackle your SEO strategy. Read our tips for different industries on our blog.
8 min read
Why Legal Content Writing Is Important and How to Do It RightLegal firm owners understand that high visibility on the Internet is a must to be competitive in today‘s world. However, they don‘t always understand how significant the role of content is. Content is the face of your firm, confirmation of your expertise, and a perfect ice-breaker in your relationships with potential customers.
Irina ZelenevaMay 14, 2021
8 min read
7 Great Examples of Financial CopywritingIn this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.
Sion PhillpottMar 11, 2021
17 min read
SaaS SEO: An Actionable Strategy for GrowthTake a look at the growth of some of the most successful SaaS companies and it‘s clear that their SEO strategy is the key driver behind their success, and in this guide, we‘re going to walk you through an actionable step-by-step SaaS SEO strategy that you can work through and roll out for your business.
James BrockbankDec 10, 2020
12 min read
B2B SEO: A Complete Strategy
SEO is one of the most important customer acquisition channels for B2B companies, with strong organic visibility across all stages of the buying cycle a proven way to accelerate growth, and in this guide, we‘ll walk you through a proven step-by-step process of putting together a solid B2B SEO strategy.James BrockbankDec 03, 2020
5 min read
SEO for Nonprofits: 5 Best Practices for Charities To Improve SEO
More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.Connor LaheyNov 30, 2020
14 min read
Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps
As a small business owner, it can sometimes be difficult to get your head around why your closest competitor ranks higher than you do on Google, and in this guide, we‘ll walk you through the steps you need to take to conquer small business SEO and drive organic growth in your sector over the coming months.Erika VaragouliJul 23, 2020
8 min read
A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders
If you want to be reaching B2B leaders with your paid marketing, then you need to take a close look at the LinkedIn ad platform. Let‘s take a closer look at some of the kinds of ads you can run on LinkedIn and why I believe more people should be using the platform.Aaron AgiusFeb 14, 2019
7 min read
6 SEO Tactics Attorneys Need To Be Using
The rise of digital marketing, online reviews, and smarter search engines have combined to create a highly competitive environment for all businesses and professions, and legal services are not an exception. Here are six detailed SEO strategies for attorneys to raise the bar on their search visibility and capture qualified clients.Chris DreyerDec 28, 2018