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Erica Byrum

assistant vice president of social media AT Apartments.comErica Campbell Byrum, assistant vice president of social media for Apartments.com, is a real estate marketing expert with more than thirteen years of experience, co-author of Youtility for Real Estate, a recipient of the 2014 PR News Social Media MVP Award, a recipient of the 2015 Sarah Malone Award, as well as, President's Club winner for 2016 and 2017. Byrum is a well-regarded speaker at both national and state apartment associations. Byrum is responsible for developing and managing the corporate social media road map and has pioneered ForRent.com's strategic social media path through the launch of Social Concierge, a complete social media and reputation management solution. Byrum also serves on the board for Old Dominion University's Letterwinners Alumni Chapter and the PRNews Social Shake-Up.
5 SEO Tips to Improve Your Apartment Property's Local Online Presence

5 SEO Tips To Improve Your Apartment Property's Local Online Presence

Most apartment marketing professionals have a hyper-local focus to their business. They‘re trying to rent properties in a specific community, neighborhood or city. Trouble is, many have no idea where to start. In this article, find out how to strengthen your local search engine optimization (SEO) efforts, and put a full marketing strategy into place.

Local SEO

Apr 02, 2018