How To Merge Google Business Profile Listings
Accurate Google Business Profile listings are key to a solid local SEO strategy
Quick Summary
- Multiple Google Business Profiles might make sense if you have several locations or sister companies, but duplicate listings should be merged or moved
- Itâs fairly simple to merge Google Business Profile listings, but youâll need to get in touch with Google to do it for you
- If you choose to suppress a Google Business Profile listing, a local business listing service can save you time and alert you of duplicate listings in the future
Why is merging Google Business Profile listings important?
Before we explain how to merge two Google Business Profile listings, letâs first break down why itâs so important to be on top of your profiles. Google Business Profile (formerly Google My Business) is arguably the most important directory on the web, but itâs so much more than that. Not only can users discover your business and all your important information like phone number, website, address and opening times, but you can also share company news, special offers, photos and videos.
You can boost your visibility on Google Business Profile with updates and special offers
Google Business Profile Insights also offers a wealth of analytics to help you understand your profileâs performance, including which keywords users are searching to find you and what day of the week is bringing in the most phone calls.
Google Business Profile Insights give you actionable data on your business
But if youâve got multiple Google Business Profile listings for the same business, users might have a confusing time understanding which one is accurate and choose a competitor instead.
And similarly to duplicate content, Google will have to choose which one to rank over the other - and you donât want it to be the defunct one with no reviews.
Semrushâs Listing Management tool can help you quickly identify and suppress duplicate profiles, but in some cases, merging Google Business Profile listings is the way to go.
And similarly to duplicate content, Google will have to choose which one to rank over the other - and you donât want it to be the defunct one with no reviews.
Semrushâs Listing Management tool can help you quickly identify and suppress duplicate profiles, but in some cases, merging Google Business Profile listings is the way to go.
When might merging Google Business Profile listings be the best option?
Having multiple Google Business Profile listings might make sense for a company with several locations or significantly distinct departments, but redundant duplicate profiles arenât great for your local SEO.
Perhaps a former employee already created a Google Business Profile listing and no one realized it before setting up a new one. Or maybe you acquired a business and the old listing is still live with the same address and phone number.
Fortunately, merging Google Business Profile listings is possible, although depending on your situation, it might not be a straightforward processâ¦
Perhaps a former employee already created a Google Business Profile listing and no one realized it before setting up a new one. Or maybe you acquired a business and the old listing is still live with the same address and phone number.
Fortunately, merging Google Business Profile listings is possible, although depending on your situation, it might not be a straightforward processâ¦
Can I merge two Google Business Profile accounts?
Itâs important to note the difference between merging Google Business Profile listings and merging Google accounts.
Youâll find the steps on how to merge two Google Business Profile listings below. But if your question is whether or not you can merge two Google accounts, the answer is ânoâ.
Itâs important to note the difference between merging Google Business Profile listings and merging Google accounts.
Youâll find the steps on how to merge two Google Business Profile listings below. But if your question is whether or not you can merge two Google accounts, the answer is ânoâ.
How to merge two Google Business Profile listings: Step-by-step
In order to merge Google Business Profile listings, youâll have to get in touch with Google and ask them to review your case.
But first, you need to make sure that the lesser of the two profiles is unverified. Hereâs how you do it in each of the three possible scenarios:
Google canât merge two verified accounts, so you first need to âunverifyâ the one youâre not so fond of in your dashboard:
But first, you need to make sure that the lesser of the two profiles is unverified. Hereâs how you do it in each of the three possible scenarios:
Scenario 1: You have access to both Google Business Profiles
Google canât merge two verified accounts, so you first need to âunverifyâ the one youâre not so fond of in your dashboard:
- Log in to Google Business Profile Manager.
- Select the business you wish to âunverifyâ.
- Select the âActionsâ drop-down menu.
- Select âRemove businessâ
With the defunct profile out of your dashboard, you can now get in touch with Google via the Help Center and explain youâd like to merge it with the verified profile you select in the contact formâs drop-down menu.
The contact form you need to use in order to merge Google Business Profile listings
Scenario 2: You donât have access to the Google Business Profile you want to merge and itâs unverified
This is the best-case scenario because you simply need to send Google a link to the unverified business via the Help Center and explain youâd like to merge it with the verified profile.
Scenario 3: You donât have access to the Google Business Profile you want to merge and someone else has verified it
This is going to take a bit more work. Youâll need to try to claim the business by clicking âOwn this business?â on the profile and follow the instructions to get the business under your Google Business Profile Manager. Once there, you can âunverifyâ it following the steps in Scenario 1 above and ask Google to merge them.
Whatâs the difference between moving and merging Google Business Profiles
You probably donât want to merge a duplicate Google Business Profile if itâs not going to be conducive to boosting your online presence and reputation.
Merging Google Business Profile listings mixes all the reviews and photos together into the new combined profile, so if thatâs not what you want, you can ask Google to move your business.
Instead of merging the profile together, moving your Google Business Profile creates a redirect, so users will always be shown the most up-to-date profile and the moved profile will never appear.
Merging Google Business Profile listings mixes all the reviews and photos together into the new combined profile, so if thatâs not what you want, you can ask Google to move your business.
Instead of merging the profile together, moving your Google Business Profile creates a redirect, so users will always be shown the most up-to-date profile and the moved profile will never appear.
Using Semrushâs Listing Management tool to suppress Google Business Profile listings
If youâve decided to move rather than merge Google Business Profile listings and youâre not up for the hassle of doing it manually, Semrushâs Listing Management tool takes the legwork out of it for you.
Suppress duplicates in just one click
Itâs not just Google Business Profile that suffers from duplicate listingsâ¦
Multiple listings for the same business can appear on Yelp, Facebook, Amazon Alexa, Apple Maps, Bing⦠or any one of the long list of business listings in which your business should appear.
Keeping track of all these platforms is a daunting task for an individual or small marketing department, and if you do decide to monitor it all yourself, itâs a huge drain on resources.
Multiple listings for the same business can appear on Yelp, Facebook, Amazon Alexa, Apple Maps, Bing⦠or any one of the long list of business listings in which your business should appear.
Keeping track of all these platforms is a daunting task for an individual or small marketing department, and if you do decide to monitor it all yourself, itâs a huge drain on resources.
Respond to Google Business Profile reviews in a single interface
Now youâve suppressed or merged your Google Business Profile listings, you can get to work asking users for reviews and building your online reputation.
And with Semrushâs Listing Management tool, you can manage all your reviews in one place - not only the ones from Google Business Profile, but from other platforms too!
With all your reviews under the same roof, you can run a review sentiment analysis and discover your usersâ overall impression of your business, as well as where you might need to improve.
And with Semrushâs Listing Management tool, you can manage all your reviews in one place - not only the ones from Google Business Profile, but from other platforms too!
With all your reviews under the same roof, you can run a review sentiment analysis and discover your usersâ overall impression of your business, as well as where you might need to improve.
Check your Google Business Profile info matches other listings
Semrushâs Listing Management tool will distribute exactly the same information across all business listings - including Google Business Profile - and make sure itâs optimized for voice search marketing.
Inaccurate listings can be a huge turn off for potential clients, or worse, direct them to a dead-end phone number or 404 error.
Updating all of these listings yourself every time you change your details is a long and monotonous process; you wonât be very popular if you delegate the task to someone else on your team either.
Inaccurate listings can be a huge turn off for potential clients, or worse, direct them to a dead-end phone number or 404 error.
Updating all of these listings yourself every time you change your details is a long and monotonous process; you wonât be very popular if you delegate the task to someone else on your team either.
Track local rankings and discover your hotspots
Now your Google Business Profiles are properly merged or suppressed, you can rely on the data from a single source to help you understand how itâs performing.
Semrushâs Listing Management tool displays your average position in local rankings so you can easily report your progress as you work your way to the top.
And if you really want to know whatâs going on, Heatmap lets you visualize positions for up to five keywords so you can see what locations are triggering the top searches.
Semrushâs Listing Management tool displays your average position in local rankings so you can easily report your progress as you work your way to the top.
And if you really want to know whatâs going on, Heatmap lets you visualize positions for up to five keywords so you can see what locations are triggering the top searches.
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