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Elizaveta Shutova

head of marketing traffic jet AT SEMrushElizaveta is the Head of Marketing at Semrush Traffic Jet. She has over five years' experience in IT helping international companies generate more traffic, leads, and sales from various channels. She is passionate about SEO, PPC, Social Media, and Neuromarketing. When not optimizing everything around her, she loves to play tennis, practice yoga, and snowboarding.
How To Grow Your Business with PPC Automation

How To Get Started with PPC Automation in 7 Steps

Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.
Jul 24, 2020
Customer Acquisition
Top Paying AdSense Keywords

Top Paying AdSense Keywords and Best Adsense Niches for 2020

If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Nov 21, 2019
The Pillars of Monetization